As a child, I spent alot of time camping with the family and one of my favorite times was the “campfire” story.
Most recently, I’ve been very interested in storytelling as it relates to your brand.
Saturday, I had the pleasure of meeting one of the greatest storytellers of our time.
My man, Bill Cosby.
I could go on and on about him, but since he’s famous I’m betting most people are familar with his work. But just in case, watch this video. It’s one of my favorites
He is a true artist & I was fortunate to see him perform live and meet him in person.
Here’s 3 things everyone can learn about how to tell your brand’s story from the master himself.
1. Let your story develop.
Bill Cosby get’s his message across in T I M E. He doesn’t rush it. In this world of social media everything is immediate and fast and I think sometimes, we, as brands can actually wait, & allow our story to develop.
2. Don’t take yourself too seriously.
One of the greatest thing about an authentic brand is that it’s something people can relate too. Find common ground between your brand and it’s constituents. Then, have fun and understand how to use humor.
3. Be Yourself
Bill Cosby showed up Saturday in a sweat shirt and sweat pants. He sat in a chair on the stage with nothing more than a bottle of water and a box of tissues and he entertained an audience of thousands for over 2 hours with nothing more than stories.
Is your brand strong enough to stand on its own? What other things have you seen matter when story telling your brand?