Recently, I was asked to write an article on Leadership for Baylors3.com.

Below, is a variation of what I wrote. It basically is 6 thoughts on how to become a leader.

When the article was posted, the author of the website sent it to @Bill_Veeck (who died in 1984 so amazing he is on Twitter) 🙂 and asked his thoughts. He said and I quote:

Don’t forget to have FUN! #Funisgood

I couldn’t agree more so I’ve added, HAVE FUN to the top of this list. Hope you enjoy the rest.

First, learn to follow

Say what? I asked you to tell me how to be a leader and you say to learn to follow? Yep, that’s right. You can’t lead until you know how to follow. And the best leaders are constantly following. You don’t have all the answers. And solutions can come from anywhere in the ranks or from outside sources such as books, mentors, etc.

He who has never learned to obey can not be a good commander – Aristotle

There are 3 essentials to leadership: humility, clarity & courage – Fuchan Yuan

Be a part of the solution (not the problem)

Trust me, there will be plenty of your co-workers complaining about all the problems with whatever organization you happen to work for.  An easy way to set yourself aside is to think of solutions rather than join in the bickering.  First, your superiors will notice but more importantly, it’s just a better way to live life. Don’t get caught up in the negativity. Have a vision & problem solve.

Where there is no vision, the people perish – Proverbs 29:18

Lead by example

People do not want to be told what to do. They want to be shown. It’s ok to get in the trenches.

Not the cry, but the flight of a wild duck, leads the flock to fly and follow – Chinese Proverb

Surround yourself with the best

Don’t micromanage. It’s ok to hire people smarter than you. For me to be the best, I want to hire the best. There will be many things my people can do better than me and that’s great. Give people rope. There are other solutions than just the one in your head.

The best executive is the one who has enough sense to pick good men to do what he wants, and the self restraint to keep from meddling with them while they do it – Theodore Roosevelt

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity – General George Patton

Stand up for what matters.

Pick your battles. This is probably the hardest thing to learn. When I was younger, I battled for everything. I thought it had to be my way or it would be wrong. The key to leadership is fighting for the important stuff, not every stuff.

In matters of style, swim with the current; in matters of principle, stand like a rock – Thomas Jefferson

Believe in Your Vision & Act.

I’m paraphrasing but one of my favorite sayings is “it happened because no one told them it was impossible”. There are so many naysayers in our world and lives, people will tell you your plan can’t get done. They will point out all the reasons why you will fail. And this is where you can set yourself apart as a leader. Believe in your plan but most importantly, ACT on it.  As a leader, I truly believe half of my job is to just say YES.

Never doubt that a small group of thoughtful, concerned citizens can change the world. Indeed, it’s the only thing that ever has – Margaret Mead


Had the pleasure of being a guest on the twitter chat #social4tixsales tonight. In case you missed it, here’s the Q&A. Keep in mind, this is Twitter, so i didn’t have alot of characters to expand upon.

Q1A  What % of your marketing mix are focused on tickets? 75-80%. We do a little branding to kick off the season but then it’s all about selling tickets.


Q1B  And to take that a step further, what % do you focus on single game? Season? Partial? Group? Premium?Usually about 60-70% is single game and the rest is packages.


Q2.   How closely do you work with the ticket sales department when developing concepts/ideas?We work together on everything. Tons of pre-season planning & we have weekly meetings to know what the sales focus is.


Q3A  Do you believe in direct mail?   & what are a few keys to using it well?Yes! I believe in targeted direct mail. Now, more than before as getting “mail” these days is actually a novelty. The right message to the right people can have a huge impact.


Q3B  How do you determine the investment per direct mail piece versus the cost of the package you are selling? In general we try to get a 4:1 return on direct mail. We also do a lot of sample testing to make sure we have the right mix.


Q4A  How much emphasize do you put on using social media? Social media is incorporated into everything that we do. It’s always part of the marketing mix on all sales initiatives.

Q4B  How do you think sales reps can use social media better to develop leads and sell more tickets? 
Like anything else, YOU are a brand.  Form relationships and soft sell when you can. Or set up groups of like minded people you can network with.

Q5: What are your top 5 marketing channels relating to ticket sales, in order please?  
Some of this is hard to measure so a lot of this is my gut feeling but…

Digital, TV, Email, Social, Direct Mail.

Keeping an eye on Mobile. Our creative is strong so i like channels that can “show our sport” through video.


Q6: When launching a specific sales effort, how many channels & touches do you need on average before making a sale? I’m not sure this applies anymore. I used to hear 7x to get them to buy.  I’m more interested in what medium made them take action and hitting them up in multiple channels with the same message.

You need a mobile strategy. Now!

I’ve been on a mobile kick for about 5 years now. As a marketer, I’m constantly thinking about how to effectively play in the mobile space.

Recently, I attended a TicketMaster conference in LA and was very impressed with their mobile strategy and how they plan to engage fans through mobile.

Heck, we even got a tour of Google in Venice.

Mobile strategy is too long for a blog so I figured out a better way to SHOW you why you need a mobile strategy. I dare you to look at these photos and not act.

The photos are a simple comparison. The first one is a picture from St Peters Basillica in 2005. The second, the same event 8 years later. I’ll let the photos speak for themselves.

The world is constantly changing and how people consume your product is as well. Are you changing with it?