I know, I know.
The word alone has been known to make people cringe.
If you work in Sports, they have always been a kind of necessarily evil. If you don’t work in sports or live events & you are just a customer, you’ve probably found it hard to find any reasons to like them.
Well, I’ve been both.
In fact, I once spent the better part of my life (and a job) looking for a ticketing solution, ANY ticketing solution actually that could do what TM did solely for the reason I actually hating using them for anything. I hated the fees & the fact they just would not negotiate.
Guess what? I couldn’t do it.
At the end (and by end I mean a solid 14 months of talking to anyone and everyone) no one could deliver what I needed. Or more importantly, no one could deliver what TM did. In short, TM was a monopoly.
So, what’s my point?
I wasn’t real excited to go spend 2 days listening to them tell me why they are a Giant in the world of ticketing and saying “no” to everything I ask for on behalf of the customer or my team. In fact, I kind of expected it to go like this…
So, imagine my surprise when our new contact at TicketMaster started off the meeting with “feel free to Tweet about anything you see/hear here”
Hold up. Wait just a second.
Does he mean even the bad stuff? What if I disagree?
Yep, apparently he meant ANYTHING we heard. Then he actually launched into a bit about the Evil Empire and even played the soundtrack.
Who was this company? This is not the TicketMaster I was expecting. Next, they introduce a new SVP. Fresh off the tracks of a little company named Google.
Hold on a second…hiring smart people, encouraging feedback and actually listening to it and acknowledging past mistakes. Is it possible TM is changing?
Apparently, it is.
I’m hear to tell you that TM’s brand image IS changing. If you don’t believe me, read this. or this. They are starting to work with other brands for the good of the consumer and other partners like they did here.
They are focusing on the future.
In fact, as a marketer I learned more about TM and the awesome marketing power they actually are in the last 48 hours than I had in my previous 15 years.
There is an honest-to-goodness FOCUS on making things better for the consumer and better for their clients.
I came away excited about the changes and the future of ticketing as we know it. It was refreshing to see a company eager to change & grow with the world around them.
Good people. Good buisness. Here’s to the future TM!