Or pull it.
Or throw it.
Or shake it.
Whatever. You get the point. You explored. You tested the limits.
In Seth Godin’s book Poke the Box, he explains that something happens between childhood and adults where we stop being curious. In essence, we stop poking the box.
He goes on the explain their are 7 imperatives to a successful product and most businesses do the first 6. They are as follows:
#1. Be Aware – aware of the market, of opportunities and of who you are.
#2. Be Educated – understand what is around you.
#3. Be Connected – Build trust as you engage.
#4. Be Consistent – So the Market knows what to expect.
#5. Build An Asset – Have something to sell.
#6. Be Productive – So, you can be well priced
But the 7th is what got me. And it’s what causes most people to fail. Or more accurately; to never start.
# 7. Go – ship, do, act, initiate.
My favorite part of the book came when he challenges people to answer the question “What do you do here?” He said he got alot of answers but not a single person said “I start stuff”. Or “I say yes”. I think it’s a great question. Who is initiating ideas and better yet, action in your company.
I hope one day, I can truly answer that by saying “I start stuff (and of course finish it :)”. Or I say YES. As a manager, i love when employees bring me ideas. I love it even more when I say “go for it” and they actually do. It’s surprising how rare initiative is these days.
I read alot of books. Lately, i’ve been blogging book reviews. Nothing in this book is revolutionary. In fact the true irony is that most people will buy this book, actually read it and then do nothing to act upon it.
The advice is sound. The examples are good to back up what he says. But this quote at the end says it all
There are 2 mistakes one can make along the road to truth.
Not going all the way, and not starting.